AMSTERDAM, September 12, 2017 – International tech publisher TNW (The Next Web) has signed a major strategic partnership with automation solutions provider PubMatic in an effort to boost programmatic display offerings. This new holistic approach will help TNW drive Private Marketplace (PMP) deals across the globe and help scale its content.
With the new full-stack programmatic strategy, TNW will be utilising PubMatic’s advertising solution Unified Ad Server (UAS) and automated buying and selling technology. This will allow TNW to both run campaigns from its direct deals and provide all demand partners the capability to compete in one single system. Maarten Postma, VP of Sales at TNW, comments:
We’ve always strived to deliver an international perspective through remarkable stories about technology, business and internet culture. As we are aiming to scale this even further, we looked for a partner that was able to seamlessly integrate with our campaigns, provide transparency and give us full control over our offerings. PubMatic is a key player within the global programmatic market, with an advanced technology and reporting. With their presence and demand teams in our key markets (US, UK and APAC), we’re confident that this partnership will help take our media platform to the next level.Maarten Postma, VP of Sales, TNW
Three of the big challenges facing publishers today are managing fragmented inventory, optimizing across demand channels, and overcoming difficult system integrations. We are extremely excited to partner with an innovator like TNW to bring the power of our UAS solution to the global marketplace. Today’s announcement further establishes PubMatic’s leadership in the holistic yield management space and underscores our ongoing commitment to providing publishers the ability to access premium, unique demand as well as providing transparency and control in all aspects of the transaction.Edo Povel, Regional Director, Benelux, Pubmatic
TNW is a future-proof tech media company with a focus on Generation T, helping them get the most out of technology by informing them through remarkable stories and insights, and by bringing them together through extraordinary events and workspaces.
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
Contact details
Related news
Accelerating Sustainability: TNW Programs and nlmtd Join Forces with Royal Schiphol Group to Drive Airport Innovation...
TNW Programs and nlmtd partner with Royal Schiphol Group as innovation and ecosystem orchestrators, supporting their transformation into a sustainable, future-proof organization. Aiming for zero-em...
The Global Startup Ecosystem Report 2023 is Set to Launch at The Next Web Conference in June
The Global Startup Ecosystem Report (GSER) 2023 from Startup Genome and the Global Entrepreneurship Network is in production to launch at The Next Web Conference (TNW Conference) in June 2023.
TNW launches their own Softlanding Program in Amsterdam
Expanding to Europe? Softlanding Amsterdam is your chance to bring your startup to one of the top tech hubs in the world, Amsterdam. We combine this experience with our thriving local community at ...
Hangout with VCs - Cairo 2022
Hangout with VCs is back for a second edition after successfully connecting Cairo-based startups with international VCs last year. This matchmaking event is the perfect opportunity for investors to...
TNW appoints Myrthe van der Erve as new CEO
After 15 years at the helm of TNW, Founder Boris Veldhuijzen van Zanten will be handing over the company’s reins to someone new.