The Next Web announces SHIFT – A New Digital Publishing Venture

At its USA conference in New York, The Next Web today announced a new venture in the digital publishing field, an iPad magazine called SHIFT. 

The all-new app has been developed in association with PRSS, a radical new take on magazine publishing for the iPad.

SHIFT will be released quarterly and readers can purchase a subscription for just $2.99 per quarter or buy a single issue for $3.99. To give its launch a big push, The Next Web also announced that if 5,000 readers sign up for a subscription, the magazine will be increased in frequency to every month for the same price. 

The magazine is built on a new Web-based software platform called PRSS, which helps speed up production and reduces download times, allowing the user to instantly start reading once they open the app. While PRSS was originally designed to support its founders’ own magazine, TRVL, it will soon open its doors so everyone can start designing beautiful magazines, wherever they are.

SHIFT #01 is themed around gadgets and features an overview of the gadgets you should get this holiday season in a wide spectrum of categories such as entertainment and home. There’s also an overview of the best affordable,  beautifully-designed gadgets, powered by Under the Hundred. Meanwhile, the team has asked a number of influential people like Reddit co-founder Alexis Ohanian and Netflix CEO Reed Hastings about their favorite offline gadgets.